A Publishing Genius Finds Niche!

Edward Stratemeyer was a publishing genius. Born in Elizabeth,
NJ, he began writing juvenile fiction shortly after he graduated
from high school. He wrote using many pseudonyms. He began
The Stratemeyer Literary Syndicate in 1905. His greatest
desire was to be a “paperback writer” not unlike Horatio Alger.

Stratemeyer’s acumen for business helped him find a niche
market, children’s books. But, not like any children’s
books before. He began a series of books called The Rover
Boys He produced several books in this series at once
(called breeders). These books would be written under a
pseudonym. Why? Stratemeyer knew that he would die one day, but
other writers using the same pseudonym could continue the series
and live on. So we have names like Carolyn Keene and Franklin W.
Dixon.

Another genius move was that he made the books look like books
that adults read. He bound the books and used the same typeface
as books for adult readers. These books would not be long and
tedious and chapters would end with a kinda cliff hanger (not
unlike each segment of the TV drama Alias does today).
With these innovations The Rover Boys was an overwhelming
success.

What next? Of course, other series came along like The
Bobbsey Twins which appeared in 1904 and Tom Swift
in 1910; The Hardy Boys in 1927 and Nancy Drew in
1930. The latter two series survive till this day. Stratemeyer
died in 1930. He left his publishing business to his two
daughters of which one took up the business and began more
series after the model of her father.

One of the little known pseudonyms of the Stratemeyer Syndicate
was Chester K. Steele. This pseudonym was used for a series of
mystery books aimed at an older audience. The first book was
The Mansion of Mystery and was written by Stratemeyer
himself while the others in the series were all ghostwritten.

One of these books is The Golf Course Mystery (1919) is
among six of these mysteries. This novel in the Public Domain
and you can read it at Vintage Literature (http://www.vintageliterature.com)

About the Author

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